Contact: Pat Masotti-Abernathy, Publicity Director
Phone Number: 386-437-2604
Cell Phone: 404-626-6658
Organization: Guild of the Museum of Arts & Sciences
Website URL:



For Immediate Release


The 57th Annual Halifax Art Festival, November 2 & 3, 2019, has risen in attendance and reputation to become one of the most prestigious festivals in the Central Florida area. It is the second oldest continuous festival in Florida. It’s known for its elegance of venue staged on Daytona’s Historic Beach Street between the Riverfront Shops and the Halifax River. The Festival was voted “Best Outdoor Art Festival” by the readers of Daytona’s Hometown News and has received Grants from the Halifax Area Advertising Authority.

The Festival features a unique blend of fine arts, crafts, music, food, and fun.  Admission is free to the public with plenty of free parking for artful shoppers and artists.

The Festival features juried local, regional, and national original works of art from over 250 artists offering affordable artwork for the established as well as the beginning collector.

A comprehensive, multi-layered marketing/publicity campaign draws 30,000 shoppers from the “World’s Most Famous Beach,” the I-4 Orlando/Tampa corridor, and local ‘snowbirds’ to the Festival.

The Festival features two sections – Competitive Fine Arts and Crafts which is juried and judged and eligible for prize and patron money. Non-Competitive Arts are juried but not eligible for awards. Artworks in both sections are all original.

The Student Art Exhibit and Competition feature art students from kindergarten through twelfth grade from the Volusia County public school system as well as area private schools. The student art is located at Marina View, 125 Basin Street, Daytona Beach, during Festival hours. After the Sunday Awards Ceremony, the winning art will be displayed at the Daytona’s Museum of Arts & Sciences, 352 South Nova Road, Daytona Beach, Florida, for one week.

The Festival, also, supports Children, Pre-K to 5 years old. They are invited to create their own masterpieces under the “Little Van Gogh” tent while friends and family watch. All art supplies are free to each child.

Live music will be featured both Saturday and Sunday. Plenty of seating will be available in Riverfront Park to enjoy the music or a snack. Shoppers may choose from festival food or the many fine bistros and restaurants along Beach Street.

The 56th Halifax Art Festival is presented and produced by the Guild of the Museum of Arts & Sciences. The Festival is the Signature fundraiser for the Museum and also benefits the Cici and Hyatt Brown Museum of Art and the Charles and Linda Williams Children’s Museum. For information:







Opportunity for Category Exclusivity

  • Your logo & name mention incorporated within:
    • Spectrum Cable 30 second commercial – I-4 Corridor (Tampa/Orlando/Daytona)
    • Southern Stone Communications – radio schedule
    • Beach TV 30 second commercial – Hotel TV
    • Article in MOAS Arts & Science Magazine
    • Article in Guild’s Newsletter, The Musings
    • Patron and Sponsor Party Invitations
    • Artist Award Ceremony Invitations
  • Your logo incorporated within:
    • All Daytona News-Journal ads and Festival’s Event Insert
    • Hometown News ads
    • Gage Publishing Magazines – Ormond, Halifax, & New Smyrna Beach
    • Ormond Observer ad
    • Daytona’s Public Transit Buses, four bus routes
    • Banners: Festival, Little Van Gogh, Book Booth, Judging Room, Student Art Exhibit, etc.
    • Festival Flyers / Posters
    • Artist Booth Signage
  • Recognition:
    • Museum/Guild’s web site with link
    • Recognition in all Broadcast Interviews, Press Releases and Social Media
  • Partnership Extras:
    • 5”x5” ad in News-Journal’s Festival twenty-page Tab – week prior to Event
    • 12×12 tent area with table and chairs in same prime location at center of Festival
    • Quarter page ad within the Guild’s Newsletter, The Musings, (200+ distribution)
    • Opportunity to insert in 252 Artist Welcome Packets (2017: 81% Florida Artists / 53% Volusia Artists)
    • Invitation to Patron and Sponsor Party and recognition at Party
    • Invitations to Artist Awards Ceremony and recognition at Ceremony
    • Presentation of Artist Award at Awards Ceremony
    • Use of HAF name & logo in your advertising

Partnership Support:  $8,500



 About the MOAS Guild – The Members of the Guild are an incredibly dynamic group whose mission is to promote the welfare of the Museum through its many programs and activities. The Guild offers members many opportunities to use their skills by working on many projects including The Halifax Arts Festival and The Festival of Trees. They also organize informative monthly meetings, social events and field trips, which offer an opportunity to get acquainted with like-minded people who have a common goal.


 About the Museum of Arts & Sciences – The Museum of Arts & Sciences (MOAS) is the primary art, science and history museum in Central Florida. The area’s largest museum, MOAS is nationally accredited by the American Alliance of Museums and is a Smithsonian Institution Affiliate. Located on a 90-acre Florida nature preserve, the 100,000 square foot facility is host to over 30,000 objects including the Dow Gallery of American Art, one of the finest collections of American art in the Southeast, the Cuban Foundation Museum showcasing one of the most significant collections of Cuban paintings in the United States, the Schulte Gallery of Chinese Art, the Bouchelle Collection and Gallery of Decorative Arts, the largest and most comprehensive collection in the South, and the Root Family Museum featuring restored railroad cars, antique automobiles and the largest collection of Coca-Cola® memorabilia in Florida. The Helene B. Roberson Visible Storage Building exhibits thousands of objects from many donors which are owned by the Museum, while the Linda and Williams Children’s Museum presents an interactive experience for children. The Gillespy Gallery of Sub-Saharan African artifacts, a new state-of-the-art planetarium and the Cici and Hyatt Brown Museum of Art showcasing the largest collection of Florida-based art in the world, rounds out areas to explore inside the Museum of Arts & Sciences.

Museum Hours are 10am-5pm (Monday-Saturday) and 11am-5pm (Sunday). Museum of Arts & Sciences admission is $12.95 adults; $6.95 children 6-17; $10.95 seniors and students; members and children 5 and under are free. Daily Planetarium shows and weekly laser shows. Museum of Arts & Sciences admission includes one Planetarium show. Cici and Hyatt Brown Museum of Art admission is $10.95 adults; $4.95 children 6-17; $8.95 seniors and students; members and children 5 and under are free. Combo ticket admission is $18.95 adults; $9.95 children 6-17; $16.95 seniors and students; members and children 5 and under are free. Combo ticket admission includes on Planetarium show. Additional Planetarium shows are $5.00 for adults and $3.00 for children ages 17 and under. Parking is free. Admission is FREE for Volusia County residents the first Tuesday of each month (does not include Planetarium shows). MOAS is fully accessible to the handicapped. MOAS is located at 352 S. Nova Road, Daytona Beach, Florida 32114. For more information call 386.255.0285 or visit the website

MOAS is a not‐for‐profit educational institution founded in 1955 and chartered by the State of Florida in 1962. The Museum is accredited by the American Alliance of Museums and is an affiliate of the Smithsonian Institution. Programs sponsored in part by the State of Florida, Division of Cultural Affairs, and the County of Volusia.